MEMPERKUAT MANAJEMEN PEMASARAN DALAM KONTEKS PERSAINGAN GLOBAL

Ade Priangani

Sari


In an effort to face global competition is increasingly competitive, a company or organization needs to optimize the management of targeted marketing or effective, so as to maximize the achievement benefit either profit or non-profit to the fullest.
Keywords: Marketing Management, Global Competition.

Referensi


Dharmmesta, B.S. & Handoko, H.(1982), Manajemen Pemasaran: Analisis Perilaku Konsumen. Yogyakarta: PBFE Universitas Gadjah Mada.

Ferrel, O.C, Hirt, G. & Ferrel, L.(2008). Business: A Changing World. New York: McGraw-Hill Book Company.

Kotler, P.(1980), Marketing Management: Analysis, Planning, and Control. 4th Ed. London: Prentice-Hall, Inc.

Stanton, W.J.(1978), Fundamentals of Marketing, 5th Ed. Tokyo: Kogakusha, McGraw-Hill Book Company.


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