PENGARUH KUALITAS WEBSITE TERHADAP KEPUASAN PENGGUNA WEBSITE PT. KAI (PERSERO) DENGAN MENGGUNAKAN METODE WEBQUAL 4.0

Mahir Pradana, Yusuf Riyanto

Sari


Accompanied Technology developments The development of Information Technology-based systems. The development of the information system will be successful if it is supported by some of the supporting factors That can be provide success Alone Against Information Systems The reflected through User Satisfaction Information Systems. USE and Information Systems Technology Advancement NOT Just take effect ON A Management Company but also bring a significant influence hearts Against The different ASPECT Business. One of the interesting phenomena of the development of Information and Communication Technology is the internet as a new medium that can not be separated from the life of today's modern society. New media like the Internet is a medium that can shift traditional media such as television, radio, because new media is interactive so the demand by many people. Internet as a medium of communication that people show interest because of several advantages such as easy, quick and precise. Based on hypothesis testing simultaneously be concluded Ha accepted because the F count larger than F table (28 183> 3:09), which means Usability Quality, Information Quality and Service Interaction Quality simultaneously influence customer satisfaction. As for testing the hypothesis Partial be concluded. Ha accepted, due to the variable Quality Usability own value t is greater than t table (2,724> 2,722), which means Usability Quality proven effect on user satisfaction, and the Information Quality variable t is not greater than t table (-821 <2.722 ) which means that the Information Quality is not too much influence on user satisfaction, then on Interaction Service Quality variable t is greater than t table (4.926> 2.722),which means the Service Interaction Quality proven effect on user satisfaction
Keywords: E-Commerce, User Satisfaction, Consumer Behavior

Referensi


Arifin, R. (2015). Analisis Kualitas Layanan e-Commerce Pemesanan Tiket Online Pesawat Terbang Menggunakan Metode WebQual dan E-S-Qual Terhadap Dimensi Usability, Information Quality, dan System Availability Berdasarkan Persepsi Pengguna Jasa Maskapai Penerbangan Garuda Ind. Jurnal Ilmiah Universitas Bakrie.

Arsyawati, S. T., & Pradana, M. Service Quality Factors That Determine Consumer Satisfaction Uber According To Users Perception In Jakarta.

Barnes, S. (2000). WebQual: An Exploration of Web-site Quality. Research Gate

Barnes, Stuart J., and Richard T. Vidgen (2014), "Technology socialness and Web site satisfaction." Technological Forecasting and Social Change 89: 12-25.

Fakhri, M., Aditya, M., & Pradana, M. (2014). Factor analysis of work motivation using Maslow’s hierarchy of needs: Case study on civil servants at Banten Province’s Office of Agriculture and Livestock. In International Conference on Emerging Trends in Academic Research (ETAR-2014) (Vol. 1, pp. 258-274).

Indiantono, M. A., & Sutopo. (2013). Analisis Pengaruh Kualitas Pelayanan Onlne Reservation Ticket Terhadap Kepuasan Pelanggan (Studi Kasus pada PT Kereta Api Indonesia Daop 4 Semarang). (Doctoral dissertation, Fakultas Ekonomika dan Bisnis).

Kotler, F., and K. L. Keller. Marketing Management (pp. 764). SPb. Piter (2014).

Madiawati, P. N., & Pradana, M. (2016). Celebrity and Halal Certificates Factors Influence on Customers' buying Interest. Aktual'ni Problemy Ekonomiky= Actual Problems In Economics, (177), 109.

Natyari, S. G., & Pradana, M. Determinants Forming Uber Consumers’ Preferences in Bandung City, Indonesia. safety, 10(6), 7.

Pradana, M., & Amir, N. (2016). Measuring E-Learning Effectiveness at Indonesian Private University. International Journal of Environmental and Science Education, 11(18), 11541-11556.

Pradana, M., & Wijaksana, T. I. (2017). Managing Work Productivity Through Management of Information System (Study on Telkom Indonesia Online Portal). Advanced Science Letters, 23(1), 64-66.

Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Wardhana, Aditya, and Mahir Pradana. "Viral Marketing Determinants of Top Online Shop Brands in Indonesia." MIMBAR, Jurnal Sosial dan Pembangunan 32.1 (2016): 25-30.


Teks Lengkap: PDF

Refbacks

  • Saat ini tidak ada refbacks.